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A Guide to Marketing Automation

Zoominfo

Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision. Biggest Obstacles to Marketing Automation Success. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

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A Guide to Marketing Automation

Zoominfo

Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

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B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. B2B Lead Generation has changed A LOT over the last 10 years. Just be sure to post frequently.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.