Remove Blog Remove Buy Remove Data Hygiene Remove Reachforce
article thumbnail

A Guide to Marketing Automation

Zoominfo

Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Prioritize Data Hygiene. Biggest Obstacles to Marketing Automation Success.

article thumbnail

A Guide to Marketing Automation

Zoominfo

Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Luckily, most vendors offer training as a part of your original investment.