Remove about
article thumbnail

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

So should you rent, buy or build an email list? Buying a B2B List. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Expect to pay a premium for the extra data available through list rentals, with the cost per name ranging from about $0.15 Renting a B2B List.

Buy 100
article thumbnail

A Guide to Marketing Automation

Zoominfo

The great thing about automation platforms is that they can be as involved or uninvolved as you’d like. Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision. Be sure to ask about different training options before committing to a vendor.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Guide to Marketing Automation

Zoominfo

The great thing about automation platforms is that they can be as involved or uninvolved as you’d like. Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision. Be sure to ask about different training options before committing to a vendor.

article thumbnail

Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers? Talk about efficiency, and results.

article thumbnail

Data Collection is Critical for Lead Generation

PureB2B

Big data has given marketers the opportunity to readily find out more about their target audience. According to ReachForce, a data consultancy company, “consumers are no longer tolerant of mixed messages coming from a brand. Use the data to stay fresh and present in their buying cycle.”

article thumbnail

Data Collection is Critical for Lead Generation

PureB2B

Big data has given marketers the opportunity to readily find out more about their target audience. According to ReachForce, a data consultancy company, “consumers are no longer tolerant of mixed messages coming from a brand. Use the data to stay fresh and present in their buying cycle.”.

article thumbnail

Sales is ultimately successful only with marketing’s help — and vice a versa

Mereo

Marketing can nurture quality leads and prepare sales’ buyers at every stage of the buying journey. According to Marketo and Reachforce research, sales and marketing alignment can help businesses become 67% better at closing deals. Learn more about how our solution marketing and sales enablement support has helped others like you.