Lenny's Newsletter

AUGUST 29, 2023

We’ve so far spent all of our time finding and validating a problem, but surprisingly, many (perhaps most?) data warehouse, GitLab) Type of business (e.g. Okay, now let’s help businesses provide benefits. Each week I tackle reader questions about building product, driving growth, and accelerating your career.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Lenny's Newsletter

SEPTEMBER 5, 2023

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? .” But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Lenny's Newsletter

SEPTEMBER 12, 2023

In B2B, it normally takes two years to start feeling product-market fit Here’s an overview of how long it took 24 of today’s top B2B startups to get to (1) a live product, (2) their first customer, and (3) their first feeling of PMF: The median time from idea to feeling product-market fit was roughly 2 years.

CPO 145

CPO Product Work Management Enterprise Management 145

Lenny's Newsletter

AUGUST 15, 2023

Subscribe now Welcome to part two of kickstarting and scaling a B2B business. Here’s how some of today’s biggest B2B startups began: Retool started as Venmo for the U.K. Outbound sales is consistently the best signal for validating your idea (versus friends using your product, incubator batch-mates, or investor leads).

Validation 52

Validation Startups CPO B2B 52

Lenny's Newsletter

AUGUST 8, 2023

Over the next two months, I’m going to share a multi-party in-depth playbook for kickstarting and scaling a B2B business. In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Every prosumer product (e.g.

Startups 52

Startups Work Management CPO Enterprise Management 52

Metadata

JANUARY 8, 2024

For example, you could measure the percentage of leads from Facebook that convert into closed-won business or the percentage of marketing qualified leads (MQLs) from LinkedIn that turn into sales qualified leads (SQLs). It typically comes in the form of clicks, organic traffic, engagements, and email opens, which don’t show any validity.”

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Buffer

NOVEMBER 30, 2020

One of the things that inspired me to launch earlier than I may have otherwise, was an initiative someone started on Hacker News called November Startup Sprint. I employed many of T he L ean S tartup techniques in order to validate the problem and the existence of an audience before launching. I launched Buffer on November 30th, 2010.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77