Remove Business to Business Remove CMO Remove Marketing Automation Remove Storytelling
article thumbnail

How to Select a Fractional CMO Agency for B2B

The Marketing Blender

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. Here is our guide for how to select a fractional CMO agency if you run a B2B company.

CMO 52
article thumbnail

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place.

Twitter 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Catalysts: 3 Questions to Find B2B-Content ROI

Content Standard

In my last two posts, I’ve shared nine ways tech enterprises drive business-to-business (B2B) sales by content marketing with influencers and six content amplification tips to level up their results, both of which presented logical paths to revenue creation. Who’s the storytelling brand there? You should.

ROI 40
article thumbnail

A B2B Marketing Idea Takes Flight On Twitter

MLT Creative

MichaelGass Michael Gass is a gas, and his tweets and blog provide new-business fuel for agencies. CMO at BearCom Wireless and co-publisher of Social Media Marketing Magazine ( @SMMmagazine ). Schaefer is truly a marketing braniac, maniac, humorist, futurist and friend. He’s also a CMO to go. KentHuffman.

Twitter 40
article thumbnail

The Big List of Content Marketing Acronyms

Brandpoint

B2B: Business-to-Business. A reputable resource for all things content marketing, the Content Marketing Institute is “the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.”

article thumbnail

10 Marketing Skills You Need to Climb the Corporate Ladder

Zoominfo

Mastering these marketing skills will put you in position for a promotion. Data Analysis Data-driven marketing is an essential component of business growth. In fact, Deloitte’s CMO Survey found that data analytics was the most common area for spending by marketers in early 2022, growing an incredible 40% in one year.