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The Business Blog Editorial Calendar Every Marketer Needs [Free Template]

Hubspot

Lucky for you, this is where our new blog editorial calendar template comes in handy! This free template is designed to keep you on track as you develop awesome content that your prospects, customers, and fans will fall in love with. First and foremost, accountability is the foundation to business blogging success.

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How Content Accelerates Lead Generation

Brandpoint

So what does lead generation with content look like? Lead generation is simply a process by which prospects exchange information about themselves (name, title, email, etc.) for valuable information, which could be an eBook, template or other helpful guides. Content’s role in lead generation.

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The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers

Hubspot

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. Rework Existing Offers for Personas. Take our ebook, 15 Business Blogging Mistakes & Easy Fixes.

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Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum

Hubspot

Start now with this customizable template for buyer personas. Use SEO to generate more leads! SEO optimization is an important way to generate leads from your website visitors. Assignment: Use this template to organize your website’s on-page SEO strategy and coordinate pages and keywords easily.

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11 Essential Elements of a Well-Designed Marketing Ebook

Hubspot

While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer. 3) Skill/Topic/Persona Tags. 2) A Visual Cover.

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The ABCs of Content Marketing: A Glossary of Terms

Hubspot

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Buyer Persona. Knowing your audience is vital to your success in content marketing -- buyer personas help you do just that. Clickthrough Rate.

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Beginner’s Guide to Business Blogging in 2019

Single Grain

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. What Is Good Business Blogging?