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Directive Launches First Comprehensive Database for Search Marketing

Directive Agency

The platform enriches this data with valuable search marketing KPIs such as domain rating, keywords, traffic value, estimated ad spend, and more. Marketers and executives are now empowered with competitive insights in seconds, which would have previously required several platforms, hours of research, and thousands of dollars in software fees.

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How to use social listening tools for business-wide success

Sprout Social

Once you’re ready to start using the tool itself, surface answers to your most burning sales questions and desires with a combination of help-specific, transactional and industry terms in your queries. It’s not just software companies that need product feedback. Manage brand health during a public relations crisis.

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Marketer Showcase: Tim White of People.ai

NetLine

With enterprise software, it’s important to recognize that the person paying for the software isn’t always the person who’s going to be using it – so all of your demand gen content shouldn’t be pointed towards them. How has content syndication affected your approach to lead generation?

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Okay, Marketers. What Now? Areas of Focus in Times of Uncertainty.

Walker Sands

While they sell software to corporate HR departments, by providing timely advice to job candidates forced to navigate this new reality, they are adding value to society in a time of crisis and doing so in an authentic way. Emotions are high and the latter can burn bridges, more so than build them. Redirect budgets to paid media.

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How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause

Hubspot

The burning question is: Where's the best place or places to promote the content? Depending on the software you use, you may not always have built-in tracking for your content. It also shows what relationships you may want your PR team to focus on. 9) Lead-to-Customer Conversion Rates. 2) Use Tracking URLs.

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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software?

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Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

They block ads at an alarming rate, they distrust organizations, and they skip over TV commercials. For example, equip your PR and communications team during events so they can leverage mass audience and increase reach and exposure. “It’s kind of creepy,” he said. What’s next in VR storytelling?