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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. Tyler Lessard Tyler holds the role of CMO at Vidyard, a video hosting platform. George’s Linkedin profile will make you a Hubspot expert. Why should you follow him? Why should you follow him?

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Why Your Company Should be Using B2B Marketing Automation

The Lead Agency

As the recipient engages with your content, they are assigned points that qualify their position as a lead. According to CMO, 30% of consumers had a positive experience with retargeted ads. With marketing automation, it is easier to personalise your offerings, which can lead to a higher conversion rate.

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The disruptive effects of accelerating waves of marketing technology

chiefmartech

I recently participated in a book discussion at the Atlanta Tech Village with Sangram Vajre , the energetic CMO of Terminus , talking about waves of innovation in marketing technology. The rate at which these waves are arriving has been accelerating. In theory, both could earn a healthy return over the next 10 years.

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The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers

Hubspot

Select a theme around which to structure the blog bundle, preferably around a topic that aligns with leads that convert at a high rate. But let's say leads that find HubSpot via search terms related to SEO and download content about SEO convert at an extremely high rate -- that'd be an excellent topic to select for a blog bundle offer!

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

On the list below, you''ll hear from former government scientists, cashiers, consultants, MTV interns, co-founders, and car salesmen (among other positions). 1) Aaron Goldman , CMO at Kenshoo. 4) John Bigay , CMO at Backupify. 5) Mary Modahl , CMO at American Well. 7) Jascha Kaykas-Wolff , CMO at BitTorrent.

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B2B Category Creators Episode 3 Transcript

Metadata

My name is Dave, the CMO of a company called Privy. Have spent the last decade at HubSpot and Drift. 30% open rate. David Gerhardt: And so, go back to any company who has been great at this, whether you’re talking about Drift or HubSpot or Salesforce or Apple. So, you definitely taught me that. What did we build?

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B2B Category Creators Episode 3 Transcript

Metadata

My name is Dave, the CMO of a company called Privy. Have spent the last decade at HubSpot and Drift. 30% open rate. David Gerhardt: And so, go back to any company who has been great at this, whether you’re talking about Drift or HubSpot or Salesforce or Apple. So, you definitely taught me that. What did we build?