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How B2B marketers can help sales overcome customer indecision

Martech

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. The xx% discount urgency play: “This deal is only good for this quarter.”

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How to Use Urgency Words in Marketing to Boost Conversions

Optinmonster

Want to learn how to use urgency words to improve your website conversion rate? Using scarcity in your marketing not only helps you skyrocket your conversion rate. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. There are 2 factors at play.

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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. But for many marketers, it’s almost too easy to get planning late and let the holiday pass you by without running your own specials. (Thank goodness!). But if you’re in ecommerce, that’s a different story.

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How to Increase Average Order Value in eCommerce

seo.co

The AOV calculation is simple – some might even say elementary – but it has a significant impact on the overall health and profitability of marketing campaigns for your ecommerce business. The ecommerce industry is healthier than it’s ever been. It’s estimated that there will be 2.14 billion global online consumers by the end of 2021.

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