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How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

But it isn’t by luck — they’ve taken a strategic approach to mapping out their video content strategy and aligning it to the buying journey of each key target persona. With more than 1,000 assets that generate over 2 million viewing minutes per year, video has become one of their highest opportunity influencers.

Eloqua 50
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3 B2B Video Examples to Inspire Your Next Marketing Masterpiece

Vidyard

It’s often difficult to explain what you do as a B2B company, let alone make it sound fun; but even if you are as B2B as it gets, you can still create something to impress your target audience. The use of Wes Anderson’s recognizable style helps them not only tell the story, but appeal to movie buffs within their target audience.

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Inbound Marketing Must Set the Table for Industrial Sales

Industrial Marketing Today

Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. They must help marketing create content that the target audience will find relevant in educating, informing and moving them to take action.

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Email Tips for the New Year Part I

Anything Goes Marketing

How to Target the "Inactives" in Your Database Wendy Roth explains in her article 6 tips to win back inactive subscribers suggests targeting those people that have not responded to your emails in the last 6 months. With this additional information, you can target these people accordingly. Hope the tips helped!

Tips 100
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Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. Tactics have owners, budgets, start and end dates, revenue targets, types (usually a channel or asset) and other attributes such as journey stage, audience, business unit, geography, and language.

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Apples and Oranges

ANNUITAS

  They waste no time and launch an email marketing campaign targeting their current prospect database.  This will allow them to choose the prospects and customers they want to target and tailor the messages to each segment.  Marketing Automation Technology.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

The reality is that identifying high profile score leads is relatively easy -- do a search in Hoover's or D&B and get the C-level execs at your target companies. The problem is, focussing too much on profile-based attributes isn't enough. Start dialing. The problem? Introducing an engagement level score attempts to address this.