Engagio
JANUARY 27, 2021
And before that he created and co-founded the popular marketing automation software Marketo. “We have a pretty specific publisher network of high-quality sites … The largest social networks, the largest software companies use us for their B2B advertising because they care about that brand safety.”
Marketing Insider Group
AUGUST 5, 2020
Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer). Typically, when emerging technology arrives on the scene it is only accessible to large corporations with massive budgets.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Allocadia
JUNE 13, 2019
The more that marketers can frame the value of their efforts in the language of the C-suite, the easier it is to receive budget increases. This is a crucial metric; the ability to accurately measure effectiveness means that marketing departments can optimize successful programs and activities to improve future outcomes.
Allocadia
OCTOBER 4, 2018
The more that marketers can frame the value of their efforts in the language of the C-suite, the easier it is to receive budget increases. Marketing organizations that map spend-to-revenue are 42% more likely to expect their YOY budget to increase. 66% more likely to report positive ROI. How does your marketing team plan?
Metadata
OCTOBER 6, 2021
Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month.
Sana Commerce
JULY 7, 2022
Interpreting the findings from this research led to some very clear conclusions about what IT leaders are prioritizing when it comes to their software solutions and B2B e-commerce solutions specifically. In the report, we found that 55% of IT leaders list high IT costs and lower budgets as their top challenge now.
Metadata
OCTOBER 6, 2021
Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month.
Expert insights. Personalized for you.
71 
Let's personalize your content