Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

” “We need to invent a new position which is offsite SEO … make sure when anyone is talking anywhere outside of our site, that we are showing up in those conversations. Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast.

CPO 68

5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer).

Insiders

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Welcoming Maria Thomas as Buffer’s Chief Product Officer

Buffer Social

Several of my peers revealed that they’d had a long ‘crush on Buffer’ once they learned that I joined you as your CPO. I’m confident that within the next few months, customers will start to see the positive and tangible results of her contributions.

CPO 69

Five Tips to Screen Resumes for Hiring as a Business Owner

Webbiquity

Screening starts with matching resumes to the preferred and minimum qualifications for a position. There are basic skill assessment tests available for many positions. Guest post by Aditya Sharma.

CPO 134

Part 2: What Demand Generation Experts Are Doing for CCPA Compliance

TrueInfluence

In all, I’d say that for most demand generation experts, established best practices for handling personal data (including anonymization) will put you in a strong position for CCPA compliance. With Ray Estevez , Chief Data Officer, True Influence.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

If you need full impression share on certain keywords or branded terms, you will have to bid higher to be on top positions and your CPL will be higher. The average CPO we see for our clients is $1,200. In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

Bynder launches branded content features Digital Brand Templates and Brand Guidelines

ClickZ

The tool incorporates images, video, and documents which helps to fully communicate brand positioning and was developed to be user friendly and extremely easy to update. Bynder recently hired a new CPO and they are focusing on rolling out a host of new features in addition to Digital Brand Templates and Brand Guidelines. On Tuesday, digital asset management company Bynder announced the launches of two powerful new features for their leading SaaS content management platform.

How to work with a content marketing agency to create kick-ass content

Tomorrow People

Instead, put yourself in the position of a prospect. If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. Ah, writing. Our language given shape, the art form of some the world’s greatest geniuses.

Agency 157

Integrate Acquires Akkroo Upgrading B2B Events

Valasys

The acquisition will position Integrate users with the ability to automate the handover process of leads that are captured at events to the sales teams in real-time. Akkroo’s team of over 50 employees will be joining Integrate which include Chris Wickson as general manager, events and Andy, co-founder and CPO of Akkroo, as vice president, event products. On the 4 th of April, Integrate announced that they have acquired Akkroo in a $34 million deal.

CPO 46

AI-guided selling is the future. Is your company ready?

Seismic

Krish: The hardest part of getting to the number one position is staying there. Krish Mantripragada, CPO | Seismic. In the Summer 2021 Release , Seismic announced the launch of its artificial intelligence (AI) engine, Seismic Aura.

CPO 56

8 key takeaways from ClickZ’s Marketing Automation Summit

ClickZ

Jon Miller is the CPO at Demandbase. Rob Towne, Director of Marketing for Purple, notes that as a digital-first company, Purple was in a better position than its competitors after COVID-19 hit. “We’ve

How the best content marketing agencies onboard customers to nail success

Tomorrow People

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Your sponsor needs to think about how the project affects your competitive position as a whole. Here’s content marketing secret number 2.

Agency 142

How a great content marketing agency will onboard customers to nail success

Tomorrow People

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Your sponsor needs to think about how the project affects your competitive position as a whole. Here’s content marketing secret number 2.

Agency 131

The Editor in Chief’s Guide to RebelMouse

RebelMouse

The page speeds we provide our clients return positive, revenue-producing results that foster growth. Read More: The CFO's Guide to RebelMouse The CPO's Guide to RebelMouse The CTO's Guide to RebelMouse. Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators.

CPO 42

Increase Marketing Budgets by Becoming a Revenue Driver

Allocadia

Allocadia co-founder and CPO Katherine Berry knows that “regardless of the exact ROI approach you take, it’s essential to have an accurate view of both the R and the I.” 66% more likely to report positive ROI. Over 60% of marketers now use opportunities, pipeline, revenue, deals, and ROI to measure marketing performance.

CPO 40

Facebook May Have Just Ushered in a New Era for Mobile Video

Contently

Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. But over the last few years, that position has become less tenable. Last week, Facebook hired former NBC anchor Campell Brown for a “Head of News Partnerships” position. For years, Facebook has denied that it’s a media company.

The Editor in Chief’s Guide to RebelMouse

RebelMouse

The page speeds we provide our clients return positive, revenue-producing results that foster growth. Read More: The CFO's Guide to RebelMouse The CPO's Guide to RebelMouse The CTO's Guide to RebelMouse. Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators.

CPO 40

Increase Marketing Budgets by Becoming a Revenue Driver

Allocadia

Allocadia co-founder and CPO Katherine Berry knows that “regardless of the exact ROI approach you take, it’s essential to have an accurate view of both the R and the I.” 66% more likely to report positive ROI. Over 60% of marketers now use opportunities, pipeline, revenue, deals, and ROI to measure marketing performance.

CPO 40

Reflecting on 10 Years of Building Buffer

Buffer Social

In the earlier part of the Buffer journey, we were lucky to have it all: great growth, funding on fantastic terms, building a generous, positive, inclusive culture, and maintaining a lot of individual freedom. Today marks ten years since I launched the first version of Buffer.

Build 59

How the Terminus Fall Release Shines a Light at the Top of the Funnel

Terminus

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. Is marketing in a position to explain the role they played across the sales cycle in closing a recent deal or are they defined by leads sourced? As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus.

CPO 20

7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]

Hubspot

As an Oreo enthusiast, may I posit. I created the same concept for a belief near and dear to our CPO David Cancel -- you have to work with swagger to succeed. When it comes to creating calls-to-action, big brands have the luxury of full-time designers and -- the magical word -- budgets. But for us mere mortals of the marketing world, we have a lot more on our plate. We need to update our social media accounts, publish blog posts, and create lead generating content.

The Ultimate Guide to TV Ads

Hubspot

Positioning Your TV Ad. The first step to creating and running a TV ad or ad campaign is positioning. In 2014, Netflix’s CPO announced that we were entering an era of “no more commercials.” Just do it. Think different. Breakfast of champions. Where’s the beef? Got milk? Taste the rainbow. The six phrases above feature no more than three words. But I’d bet you could tell me which brand each phrase belongs to.

Ads 48

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Competitive by Nature, Positive Minded, Marketing Student & part time social media manager. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. Simon Mainwaring is founder of We First , a social branding consulting firm that helps companies use social media to build communities, profits and positive impact.