Adobe Experience Cloud Blog
DECEMBER 20, 2017
How much are we spending to launch this new product? Finance may ask: “Marketing, what have you done for me lately?”. Your goal should be to focus on, “where should we spend our next dollar?”. Figure Out How Marketing Spend Aligns with Business Goals. Think About Different Layers of Measurement.
Heinz Marketing
MARCH 27, 2023
And I think that’s part of what puts us in this moment right now, where we’ve been innovating as marketers for 10 years on so many pieces of marketing, but we’ve not really innovated on the organization, innovated on the humans, the talent, the people that do the work every day.
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Allocadia
DECEMBER 22, 2017
Finance may ask: “Marketing, what have you done for me lately?” ” Your goal should be to focus on “where should we spend our next dollar?” Figure out how marketing spend aligns to business goals. For example, a PR push that is part of a larger global campaign may also increase market share.
Allocadia
APRIL 16, 2019
How much are we spending to launch this new product? Finance may ask: “Marketing, what have you done for me lately?”. Your goal should be to focus on “where should we spend our next dollar?”. Figure out how marketing spend aligns to business goals. This post originally ran on The Marketo Blog (12/20/17).
Leadspace
JANUARY 4, 2017
PR Analytics from Cision or Trendkite. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. We are now spending more time than ever synching disparate analytics systems. We’ve got “Big Data”. Web analytics from Adobe or IBM or Web Methods. Mobile Analytics from Mix Panel or Localytics.
Marketing Insider Group
FEBRUARY 5, 2024
Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years.
Online Marketing Institute
NOVEMBER 1, 2010
April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey.
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