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Study finds 83 per cent of Australia and New Zealand SMBs concerned about economic conditions

Vision6

Nearly 90 per cent of small businesses across Australia and New Zealand are concerned about the current economic climate impacting their businesses negatively this year, which might suggest they’d want to pull back on their marketing spend to reduce costs,” said Renee Chaplin, VP Asia Pacific for Constant Contact.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. average market spending growth over the same period.

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Full Circle Insights Awarded Patent for an Attribution Software Solution Inside a CRM System

Full Circle Insights

Marketers can monitor performance on dashboards and generate reports to defend marketing spend and optimize marketing budgets for greater efficiency.”. Capture, preserve and display customer activity history recorded inside the CRM in response to campaigns, including data that would otherwise be lost.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

What do 73% of reporters say press releases should contain? Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. 4 Marketing Management and Measurement Stats. B2B Marketing ). 4 B2B Marketing Stats.

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Press Release: Scaleworks Acquires Marketing Technology Leader Full Circle Insights, Appoints New CEO

Full Circle Insights

About Full Circle Insights Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology.

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Press Release: Full Circle Insights Continues to Innovate in 2020, Receiving Two Patents and Rolling Out New Product Dashboards to Support Digital Marketing

Full Circle Insights

Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Show Marketing’s Value by Moving from Tactical to Strategic Reporting. Marketing spend: Time to invest in people. Martech spending is up, but what about ROI?