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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.

B2B Content Marketing Report – Need To Focus On The Basics

Marketing Insider Group

That’s one the key findings of a report from the CMO Council on B2B Content Marketing. In partnership with the Netline Corporation, the CMO Council surveyed 400 BtoB buyers and content seekers around the world. What is the biggest challenges in B2B Content Marketing?

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Marketing Automation's Unhappy Users: Trouble in Paradise?

Customer Experience Matrix

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen.

Study Shows SMB Marketers Want to Communicate Value with Metrics

Modern Marketing

BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. Join us for an October 29th webinar with Eloqua customers and BtoB leaders.

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. Surveying 500 decision makers, the survey reveals that technology marketers may want to reconsider their investments and strategies for 2011.

PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

ViewPoint

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. Rich also notes challenges from “this stinky permanent recession that’s putting margin pressure on so many vendors.”

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint.

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70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). Research reports (59%).

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70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). Research reports (59%).

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options.

Engaging Content is Key to Content Marketing Success?

The ROI Guy

According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion. According to the survey, the biggest challenges to custom content marketers are: 1) producing “engaging” content (36%), and 2) producing enough content (21%).

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise.

Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

BtoB 2010 Lead Generation Guide - B2B Lead Generation Blog , May 24, 2010 BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. If We Build It, They Will Come” - Fearless Competitor , May 24, 2010 In a recent trip to San Francisco, I watched a local news report on the ABC station about how Silicon Valley is now focusing on “green technology.&#

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Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

The ROI Guy

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Alinean recognized by BtoB Magazine’s as one of To.

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Lead scoring enables you to have a more stringent lead definition requirements, thus more detailed and perhaps accurate reporting, but can sometimes leave out the element of good judgment. BtoB magazine and the Sales Lead Management Association reported last week that 45.4% of the 273 corporate marketers they surveyed in May 2008 plan to increase spending on lead-generation programs in the second half of 2008.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% Smart vendors need to anticipate these frugal budget trends, and help organizations figure out how to do-more-with-less. Alinean recognized by BtoB Magazine’s as one of To.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. For vendors, personalizing white paper content based on user profile, creates a better connection and stronger engagement.

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