The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Biznology

JULY 19, 2018

When I was working on my MBA years ago, I had in mind a career in strategic marketing, but with some sort of entrepreneurial slant. During my corporate career, I somehow found my way into a series of transformational challenges, like brand relaunches and new product work – which was really invigorating. Very cool stuff.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Webbiquity

FEBRUARY 21, 2011

For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. One key concern among email marketers is open rates; how can you craft subject lines that increase the odds recipients will open your email messages?

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Top Rank Marketing

OCTOBER 5, 2023

Lee: We actually met at the BtoB Summit in Paris, and what a great experience that was — sharing insights in English to people in France. And it worked really, really well. Kris: One interesting stat is that FedEx boxes have a one hundred percent open rate. Welcome to the show, Kris. Kris: Thanks for having me, Lee.

B2B Marketing 95

B2B Marketing B2B Ideal Customer Profiles Work Management 95

Hubspot

JUNE 12, 2013

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. email clickthrough rate , as opposed to the 7.3% Solution: Segment Your Marketing Messages.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28