Buzz Marketing for Technology
DECEMBER 15, 2009
So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events.
Buzz Marketing for Technology
JANUARY 5, 2010
Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly. Tweet This!
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Buzz Marketing for Technology
JUNE 9, 2010
New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. (Which is what the CEO and the market wants from you anyway!). Tweet This!
Buzz Marketing for Technology
FEBRUARY 18, 2010
My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?
Buzz Marketing for Technology
MAY 6, 2010
Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an. Think that sounds like the future years from now? Think again – it happened to me last week!
Writing on the Web
JULY 9, 2010
Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. The company, Marchex Inc., Not everybody or every company has the resources to hire a third-party that monitors their online rep. For one thing, the company already owns dowjones.com , dowjones.net and dowjones.org.
Webbiquity
FEBRUARY 14, 2010
The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. The company’s original focus was on web analytics. Sirrius Decisions projects that penetration of marketing automation systems will increase from less than 10% in 2005 to more than 50% of BtoB marketers by 2015. Tweet This!
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