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Five Takeaways from Advertising Week 2023

Digilant

Otniel Calderon, Digilant Sales Engineer, attended the conference and noted a significant focus on Advanced TV*. Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. Let’s dive in. With 72% of U.S.

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How to Blend Traditional Marketing with Inbound for Senior Care Providers

SmartBug Media

Typical channels that senior care providers use are: Advertising: Broadcast, print, internet advertising, outdoor advertising, online classified ads, media ads. Public relations: Community outreach, news releases, public events, grand openings, press conferences. Google ads. Print ads in local publications.

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Instead, you can set up various display settings and triggers to make sure you’re only adding people who fit your buyer persona. Another way that marketers harm their email campaigns is by manually adding emails that they get from business cards collected at a conference or from social media.

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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

Earlier this week, our guest today and many people in the B2B marketing were down in Scottsdale for the B2B Exchange, which many years, including this year kind of represents the beginning of spring conference season. You didn’t hire an ad agency to help. So we know what we know and we know what we’re executing.

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Different Styles of Videos: Choosing the Right One Every Time

Vidyard

Razor brand Gillette released a topical ad that made reference to the #MeToo movement. Combining newly recorded live action footage with clips from news broadcasts and other video, the ad is accompanied by a voice over that takes a stance on a current issue. Learn From the Pros. Live Video (a.k.a. Live Streaming Video).

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Even the Merriam-Webster Dictionary started adding a few to its collection! The service has been credited for causing the reduction of classified advertising in newspapers across the United States. Hashtags are commonly used to show that a tweet, a Twitter message, is related to an event or conference, online or offline.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

The service has been credited for causing the reduction of classified advertising in newspapers across the United States. Hashtags are commonly used to show that a tweet, a Twitter message, is related to an event or conference. L Lifecasting - Lifecasting is a continual broadcast of events in a person's life through digital media.