Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). And instant messages–text messages, smart phones, social media. Your customers? Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Brightedge

DECEMBER 21, 2020

YouTube alone reaches more than 18 - 49 year olds than a broadcast or cable network on mobile and 59% of executives prefer to watch a video than reading text. Videos boost customer interaction. It can be challenging to brainstorm what content you want to publish to draw in your audience. Customer testimonials.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Digilant

AUGUST 10, 2023

Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Content Standard

SEPTEMBER 5, 2018

More people watch gaming streams every month than watch cable news. Yes, Twitch—the Amazon-owned gaming platform and social network—just keeps growing and growing. While enterprise brands seem slow to embrace the platform, publishers are already getting in on the act.

Brand Identity 53

Brand Identity Branding Gartner Cable 53

Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Without it, customers and partners will lose loyalty to your brand.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Webbiquity

FEBRUARY 10, 2015

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” And yet – 80% of brands advertised on social media sites in 2014.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50