Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. His answer? It’s a big world out there.)

Social Media 140

Social Media Media PR Webinar Metrics 140

Hinge Marketing

JULY 6, 2022

Inbound marketing messages tend to be educational in nature rather than self-promotional. . If you publish educational blog content, use keyword research to make your blogging more strategic. But many firms haven’t gotten the message and are still slow to adopt the digital and content marketing tactics that attract modern buyers.

Lead Generation 143

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 143

B2B Marketing Zone Posts

JUNE 9, 2010

They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. From Operational CRM to Social CRM - Lead Views , May 18, 2010 The concept of Social CRM is slowly becoming popular and finding a lot of believers in the corporate sector.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Convince & Convert

SEPTEMBER 1, 2010

Maybe something we can all work on (those that support social media in organizations – both employees and consultants) is a general way to present the truth of social media (and what’s truly needed to start) in the beginning so that the execs will support it, but not expect a “silver bullet.&# Neither do I. Any thoughts?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Convince & Convert

FEBRUARY 9, 2010

Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). The pervasive time crunch that blankets us all has forced us to curtail face-to-face relationships in exchange for digital interaction. The real shift is in how we define friendship.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Optinmonster

APRIL 26, 2024

You can create a 1-page cheatsheet full of ideas that help your readers improve search engine optimization (SEO) and drive more organic traffic. In this guide, I’ll share 30 content upgrade ideas to grow your email list. Since this is an in-depth guide, we’ve broken it down into 4 sections for you. But first, let’s go over some basics.

Examples 114

Examples Marketing Automation Services Content Screencast 114

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience. I love Twitter.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. Influencer marketing. Sales enablement. Closed loop attribution and reporting. Joe Pulizzi. Sujan Patel.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Magisto

OCTOBER 3, 2019

Blogs are still the best way to drive organic traffic to a website and to showcase your authority, knowledge, and expertise on a subject. Brand – Anything related to the awareness of your product or business. A piece of content can be informative, promotional, engaging, entertaining, or educative.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 20, 2010

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. Nobody forced companies to get involved with their customers in this way.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma. SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value. The feeling of community, and “we’re all in this together&# is slipping away.

Social Media 128

Social Media Media Paid Content Conference 128