Remove Blogger Remove Buying Cycle Remove Curation Remove Product
article thumbnail

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content.

article thumbnail

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. that advance the buying cycle: Founding member @ savvy_b2b blog.

Twitter 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lead Nurturing: A Step-By-Step Guide

Marketing Insider Group

Your product needs to address customers’ immediate—as well as their long-term needs. Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Identify questions customers have at each stage of the journey How will this product or service help my company? Let me explain.

article thumbnail

B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. Now that you have curated a list of keywords, it’s time to use them. Product comparison.

article thumbnail

Why Industrial Companies and Manufacturers Struggle with Content Marketing

Industrial Marketing Today

There is tremendous amount of resistance from the sales team to any kind of change that is perceived as affecting their livelihood, feeling of being relegated to the very end of the buying cycle and the loss of control over the way they have been doing their jobs. Inviting guest bloggers to post on your company blog if you have one.

article thumbnail

12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011

Webbiquity

Rebecca Lieb (again) provides valuable guidance on using content aggregation and curation for marketing, noting that producing engaging content is the top challenge marketers say they face in content marketing, but “The problem isn’t (having) enough content, it’s knowing what content merits time and attention.”

article thumbnail

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

“Treat your content like a product.” Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. sway the perception of a company/product in the public eye, this is a prudent, future-looking move.