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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. Co-founder, ClickZ.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. that advance the buying cycle: Founding member @ savvy_b2b blog.

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A Blogging Style to Call Your Own

Industrial Marketing Today

Not everyone is a natural born blogger. I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. It takes time and practice to find and develop your own blogging voice.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. None of that is impacted in the slightest by whether you’re selling to consumers or other businesses.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Websites and bloggers in your industry likely write on topics related to the product that you sell. Difference Between B2B SEO and B2C SEO. Conclusion.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. Recently we discussed key issues for the B2B “C&# suite and some key points highlighted in his book.