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How Senior Care Companies Can Market to the Adult Child

SmartBug Media

If you want to fill your senior care facility, marketing to the adult child of prospective residents is an initiative that you can’t ignore. Here’s how you can market to the adult child of prospective senior residents. Blogging and Customized Content Pieces. Build Your Personas.

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How To Use Buyer Personas For Senior Living Marketing

Stevens & Tate

The number of seniors continues to grow every year as the Baby Boomers are hitting their golden years. This demographic shift has put more emphasis on businesses serving older adults, including senior living facilities. Your business should know about senior living marketing to help present itself to potential clients.

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How to Increase Senior Living Lead Generation With Marketing Automation

SmartBug Media

The COVID-19 pandemic has hit senior living particularly hard. Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Why Use Marketing Automation to Increase Lead Generation in Senior Care?

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HubSpot Marketers Reveal Their Favorite Campaigns of 2019

Hubspot

To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. Here's what they revealed: 6 Campaigns HubSpot Marketers Enjoyed in 2019. One HubSpot marketer that found this campaign powerful was Kyle Denhoff, a global acquisition campaign manager. "In

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Sales Pipeline Radio, Episode 170: Q&A with Mike Weinberg @mike_weinberg

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I don’t know man.

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Humans of Marketing: Allyson Collins

Conductor

Allyson Collins, Senior Director of Digital Communications at NYU Langone Health, shares her experience building a cross-functional digital communications team that prioritizes the needs of its audience. Christine: I would love to start at the beginning and talk about your career path and ask — what got you into marketing?