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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post. Jennifer Slegg has documented most of the new guidelines in her SEM Post coverage, highlighting key points SEOs need to know.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers. Forrester Research defines buying groups as “audiences that are activated to find solutions to business needs that match the selling organization’s solutions.”

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Storytelling through content marketing, blogs, social media & more.

Twitter 100
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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Search Engine Optimization (SEO) – this is the ultimate no-brainer. There are lots of excellent articles on SEO that provide guidance and tips. If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. So how should your prioritize spending for next year?

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. You’ve got to know who your buyers are and learn about their online habits and preferences. Make a list of referrers to your website (and blog) and check them out. But unless you have a lively blog or fresh content to share often, Twitter may not be the best first step.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Two of the main takeaways: Use Your About Us Section Better. Your about us section gives you the ability to connect with potential customers. Give them something about you they can connect with. There was a lot of talk about the intent Pinterest users have versus other social networks. Write a Blog Post.

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