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Price Elasticities: how to use them to steer pricing decisions

ScanmarQED

What is price elasticity? The relationship (correlation) between the price change and the following change in volume sales is what can be expressed in a number: price elasticity. Keep in mind that the price elasticity is not 1 fixed number for a product; at each price point the number may be different. But by how much?

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Avoiding The Predictive Analytics #Fail In Demand Generation

ANNUITAS

For predictive analytics to be meaningful, they must identify those factors that are the best indicators of a potential purchase — so it requires drawing correlations in your data between these factors and revenue outcomes. Except this data isn’t just lying around, and it is probably not part of a closed loop today.

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5 Reasons Why You’re Getting Bad Leads

ANNUITAS

From a top-funnel to bottom-funnel approach, the first step to ‘engage’ correlates with early stage content that attracts a wide audience by touching on high-level, thought leadership topics, like industry trends. And lastly, to maintain your refreshed content model, prioritize measuring success.

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Key Performance Indicators – Not Clicks

ANNUITAS

Unfortunately, you can’t look simply at email-based metrics and draw correlations to downstream conversions. – Lead stage elasticity per content offer. This line of thinking also supports the parallel perception that effective program measurement is driven by click and open rates. – Lead stage velocity per content offer.

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Optimizing Go-to-Market Program Lift Through a Converged Growth System of KPIs

ANNUITAS

A great example is a content team comparing a blog post with 1,000 views with one that has 100 and judging the former as the most successful blog post when in reality the latter led to 10x more commercial results. Every interaction must be able to be analyzed according to its content and channel “elasticity.”

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How Social Media Can Help B2B Marketing Teams Hit Growth Goals

ANNUITAS

Orchestrating customer journey engagement is about educating a prospect along his or her journey and coordinating points of interaction both on and offline in order to achieve a 360-degree view (see the blog post: What is Demand Marketing ?). Elasticity of Engagement Channel (i.e. I am here to tell you, once again, that is wrong.

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7 Stats to Evaluate Your Marketing Mix Model

Mass Analytics

The Variance Inflation Factor: Checking for Multicollinearity The Variance inflation factor, or VIF for short, indicates whether the explanatory (independent) variables are correlated. In regression analysis, the VIF statistic should be under five for every single variable.