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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” As a business, a more researched and analytical rebuttal may garner more of the right type of attention.

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Interview with Mark Schaefer

Onalytica B2B

Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. He is a regular contributing columnist to The Harvard Business Review. So I started a blog, eventually a podcast, and became active in the various channels.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. In medium-sized and small cities, agencies that serve the local businesses take quite a different approach. Read the paper, blogs, etc. They will stop listening to you.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

I was building HTML websites and I didn’t know what my plan was, but I literally had an HTML book that I was going through and that was my business plan. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

I was building HTML websites and I didn’t know what my plan was, but I literally had an HTML book that I was going through and that was my business plan. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them.

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23 Outstanding Social Media Marketing Guides

Webbiquity

10 Steps Using Social Media For Business Development by Soulati-TUDE. Jayme Soulati walks readers through 10 steps for “good old-fashioned networking” on social media to fuel business development, starting with setting goals (e.g., 10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. For one client in the B2B marketing industry, TopRank devised a blog strategy incorporating industry thought leader interviews.