business-agility-vs-data-governance Blog Related Topics 
Ataccama
JULY 28, 2022
Business agility requirements are often at odds with the governance needs of the organizations. However, there are ways to eliminate this conflict.
Martech
NOVEMBER 5, 2021
The first part of this two part article considered reasons a business might move from decentralized, rapid response marketing to a more mature centralized (or hybrid) model. People: Deep vs broad. A “broad” people approach relies on generalists who handle a variety of tasks with agility and flexibility.
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chiefmartech
MARCH 18, 2021
Gartner recently produced a graphic of the different aspects they believe will define business environments here in the post-COVID era. ” It is now more viable than ever for people to launch their own business, offering software-leveraged services and creating their own content and apps. DevOps = Develop + Deploy.
Heinz Marketing
MAY 7, 2018
When you miss it, you can always find the transcript and recording here on our blog, every Monday morning. Current focus: Marketing data story from impression to closed deals. Thoughts on centralized approach vs decentralized. And then a lot of the data work behind the scenes to actually make the connections work.
Full Circle Insights
MAY 5, 2021
The situation is even more dire for women of color, with 27% of non-white women saying they’re worse off now vs. 18% of white women. Governments are playing a more active role in some countries. Do it for workplace progress and, ultimately, better business outcomes. Companies of all sizes can be proactive on their own too.
chiefmartech
APRIL 11, 2018
Today, marketing operations has become the backbone of a marketing team driving the marketing excellence and supporting the business growth. It creates marketing excellence by matching marketing strategies with metrics, holding accountability with data-driven decisions, and enabling ROI review with real-time analytics and trending reports.
chiefmartech
SEPTEMBER 29, 2019
The Next Stage of Martech Maturity: Agility at Scale. You generally want to centralize technology infrastructure that has — or should have — low variance , especially in its data (i.e., These include actual legal requirements, such as GDPR data privacy compliance. That’s not as obvious. What benefits would that offer?
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