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B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research

ViewPoint

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Of course, that’s still nowhere near what a sales person would consider a lead.

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Content-Driven Conversations: The Future of B2B Engagement

Marketing Interactions

Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers. Use Marketing Automation to Increase “Turns”. And, of course the content that answers those questions.

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Sales Scoop: Tips for Personalization Within Buying Committees, A Key Outreach Strategy in the 1:Few

DemandBase

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Your marketing team can take care of that approach with marketing automation. Personalization has increased email open rates from 29 percent to 53 percent and replies from 4.5 percent to 10 percent.

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Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar, The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.

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Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar, The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.

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7 Amazingly Effective Lead Nurturing Tactics

Hubspot

Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. What do super successful marketers do differently?

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Brand Loyalty isn’t Dead – Don’t “Buy” the Hype

Adobe Experience Cloud Blog

At Marketo, we don’t pick fights with our competitors, but we do pick fights with the problems our customer base of marketers face every day. Batch and blast email? Organizations that won’t give marketers a seat at the revenue table? We help marketers prove that they’re revenue-generators, not cost centers.

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