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The right and wrong ways to use AI to grow your brand: a marketers guide

illumin

With new technology comes an important discussion around the ethics and practicality of evolving capabilities. In the case of AI, that conversation has been put off too long. In marketing, there are many use cases for AI, from content creation to data analysis. It has long been proven a success and has a low barrier to entry.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Though these numbers are impressive, some barriers still keep salespeople from using AI to its fullest potential. Outgrow ’s research claims that companies saw a 67% increase in sales after implementing chatbots. Case in point: Silver Peak hired Aviso , an AI-guided selling platform, to predict quarterly business. The remedy?

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Comprehensive Guide to B2B SaaS Pricing Strategies: Models, Examples, and Best Practices

Orange Owl Blog

It is crucial for SaaS companies to carefully consider how they price their products to ensure competitiveness, profitability, and alignment with customer needs. Choosing the right pricing strategy for a B2B SaaS company is essential for several reasons: Profitability: The pricing directly affects a company’s revenue and profit margins.

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Beyond the pushbacks and eye-rolls: Why branding faces resistance in B2B and how opportunities get missed

B2BMarketing.net

Making the case for a branding program is hard work and success is not always guaranteed. Making the case for a branding program. Before delving into pushbacks, let’s “walk a mile in the eye-rollers’ shoes” and ask: Is pushback ever a valuable or a reasonable reaction to a branding petition? Beyond Job No.

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What the Local Customer Service Ecosystem Looks Like in 2019

Moz

Let’s position your brand to become that faithful helper by establishing the local customer service ecosystem: Your Key to the Local Customer Service Ecosystem At the heart sits the local customer, who wants to know: Who can help them, who likes or dislikes a business, who’s behind a brand, who’s the best, cheapest, fastest, closest, etc.

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How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'

Hubspot

A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground. Study the bios, social media accounts, and investment backgrounds of every single investor who will be in the room. While it's not necessarily an indicator of future success, it's a critical moment for any business.

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300 Women Making An Impact In B2B SaaS

SalesIntel

From sales and marketing to customer success and partnerships, these women are not just breaking barriers—they’re redefining success in every corner of SaaS. Her dedication to clear communication and an infectious can-do attitude drives a positive company culture wherever she works. million impressions in the last year alone.