Why Display Ads Are a Waste of Money—And What You Should Do Instead
Contently
MARCH 26, 2021
According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision.
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