SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

AUGUST 29, 2016

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” But in 2016, a more appropriate question may be: what isn’t content marketing? There are many others.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Content Standard

MAY 23, 2016

In the coming weeks, the Content Standard team will be launching a new episodic content format called Living Stories.

Storytelling 47

Storytelling Marketing & Strategy Content Banner Ads 47

Content Standard

SEPTEMBER 22, 2016

As content marketers, we think a lot about digital storytelling; Fabric offers us a new, rich, and complex visual medium through which we can compose. The combination of maps, timelines, and multimedia integration of photos, videos, and events shows that barriers are being broken down between content channels and how we perceive them.

Storytelling 40

Storytelling Advertising Agencies Barriers Banner Ads 40

Martech Advisor

OCTOBER 17, 2019

Ad networks bring together impressions from multiple publishers and sell them to advertisers. And, what are the different types of ad networks? Learn more: Native Advertising, Content Marketing and Sponsored Content: How can Marketers Best Take Advantage of What’s Out There. How Do Ad Networks Work?

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41

Valasys

NOVEMBER 5, 2018

Your landing page gets added credibility as visitors get a strong social proof when they view testimonials. Content marketing and SEO need to go hand-in-hand and it is due to this businesses are making blogs a priority. Gated Content. As much as 80% of B2B content marketing assets are gated.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Webbiquity

DECEMBER 2, 2014

What type of content is most effective? What do marketers rate as the single most valuable SEO tactic? What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. B2B content matters.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Hubspot

AUGUST 21, 2018

Content Marketing Trends. All kinds of businesses in all kinds of industries are starting blogs, investing in content marketing resources, and paying for content-related advertisements. With a lower cost barrier, video has become less intimidating to incorporate into your marketing efforts.

Marketing AI 101

Marketing AI Trends Sales Management Advertising Agencies 101

Webbiquity

SEPTEMBER 8, 2010

And ‘give and get’ widgets are more engaging than traditional banner ads, but no more likely to produce an intent to purchase.&#. Vital statistics for every B2B marketer by Earnest about B2B. 75% of B2B marketers use microblogging tools such as Twitter vs. 49% of B2C marketers. Content Marketing.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Contently

NOVEMBER 15, 2016

When you’re a content marketer who writes about content marketing, you start to see marketing analogies everywhere. ” Low barriers to entry mean that more brands, from Etsy shops to multinational corporations, send automated nurture emails. What to send and when.

Lead Nurturing 60

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 60