Walker Sands

JANUARY 21, 2020

Choosing a new PR agency is hard. Can they achieve business and marketing objectives? A Request for Proposal (RFP) is often the first stage of the PR agency selection process and attempts to answer those questions in a simple and unified way, creating a level playing field for everyone involved. Make expectations clear.

RFP 40

RFP PR Paid Search Agency Advertising Agencies 40

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Hubspot

FEBRUARY 9, 2021

If there's an issue about how a product or service is being advertised or sold, include a representative from your marketing or sales team. For instance, if you're addressing a major external communications crisis, you may consider contracting a PR agency. Brainstorm your ideal results, and then work backwards.

Template 100

Template Marketing & Strategy Paid Search Agency Work Management 100

ClearVoice

NOVEMBER 12, 2019

It may be just 10 impactful words or an entire page, but it demonstrates credibility, professional relationships and ability to execute on a proposal or pitch. Even among professional pitchers and marketers, some of us aren’t great at asking for testimonials. marketing Click To Tweet. marketing #branding Click To Tweet.

Work Management 67

Work Management Marketing Management Tips Case Studies 67

ClearVoice

JANUARY 31, 2019

Given shrinking bandwidth, tighter deadlines and the need to parse through research, analytics and strategy documents, the creative brief is often the first thing to suffer. In my day, I’ve seen enough range and variety to wonder: What elements do the best briefs possess that can make everyone in the marketing food chain’s life easier?

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

TrustRadius Marketing

APRIL 26, 2021

For many of us, “let’s circle back” is a death knell to whatever idea, proposal, or project was being discussed. More often than not, “take this offline” simply means that the topic should be discussed outside the current group meeting—which is a fair and reasonable proposal. Nobody has the “bandwidth” for that!

Business 133

Business Bandwidth Digital Transformation Work Management 133

Sprout Social

JULY 17, 2023

“If significant stakeholders in social sit on other teams, which is often the case at enterprise companies, it’s essential to centralize your social media strategy,” says Kate Winick, former Senior Director of Social Media and Brand Marketing at Peloton. For example, do leaders want to know how people are talking about your company online?

Social Media 79

Social Media Enterprise Management Work Management Media 79