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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. There was just one problem: they didn’t have the bandwidth to create new content consistently. That’s where Marketing Insider Group comes in.

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Are Blogs Dead in 2021? We Asked 10 Marketing Experts

Hubspot

Nelson Chacon , principal marketing manager for YouTube at HubSpot, highlights that there's no reason to choose between two platforms if your team has the bandwidth to tackle both. This means that blogging can be a great lead source long after posts are published. They're also great for telling customer success stories.".

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. For example, instead of linking the words, “best marketing strategy,” link the words, “link building gets businesses phenomenal results.”

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. Almost all content was evergreen and highly tactical — I made it a rule that we’d never agree to publish fluffy pieces, whether it was sponsored or not. Yo, can we get a link?” We never did large-scale outreach to build links.

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Build Your Content Community: How to Thrive With a Modern Writing Team

nDash

And most importantly, you can focus your management resources on ensuring published content delivers real value to your target audience. For a while, content marketers thought that the key to solving this problem was to mimic the structure of major media publishers. Just about every brand is publishing content these days.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. It fosters a connection with your potential buyers so you can turn leads into paying customers. They don’t have the expertise to develop topics that address the needs of their target customers.

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Video SEO: Optimizing & Promoting Your Videos for SEO in 2021

seo.co

Video content is another medium you can use in a content campaign; like written, visual, or short-form content, it can cover any number of different topics, offers a reasonable degree of creativity, and can be published almost anywhere. Link building will only diminish in importance as time progresses. Creating Viral Videos.

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