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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. Most Resourceful: Contract Logix Contract Logix, a B2B SAS company, needed an effective way to teach potential clients about their contract management software.

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. For example, instead of linking the words, “best marketing strategy,” link the words, “link building gets businesses phenomenal results.”

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Are Blogs Dead in 2021? We Asked 10 Marketing Experts

Hubspot

Nelson Chacon , principal marketing manager for YouTube at HubSpot, highlights that there's no reason to choose between two platforms if your team has the bandwidth to tackle both. This means that blogging can be a great lead source long after posts are published. They're also great for telling customer success stories.".

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Build Your Content Community: How to Thrive With a Modern Writing Team

nDash

They work with their own software, systems, and processes. And most importantly, you can focus your management resources on ensuring published content delivers real value to your target audience. For a while, content marketers thought that the key to solving this problem was to mimic the structure of major media publishers.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. It fosters a connection with your potential buyers so you can turn leads into paying customers. They don’t have the expertise to develop topics that address the needs of their target customers. Click To Tweet.

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Video SEO: Optimizing & Promoting Your Videos for SEO in 2021

seo.co

Video content is another medium you can use in a content campaign; like written, visual, or short-form content, it can cover any number of different topics, offers a reasonable degree of creativity, and can be published almost anywhere. Link building will only diminish in importance as time progresses. The rest is up to you.

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Five Steps: How to Pitch Targeted Content Marketing Ideas

nDash

Kick-off this research by following these tips: Create your ideal customer profile: This profile should contain your target audience’s age, gender, income level, and location. We learn from HubSpot’s 2021 report, “ Not Another Marketing Report ,” that marketers increased their budgets by over 60% this year.