Hubspot

JULY 8, 2020

more likely to purchase a product after seeing it on the platform. Partner with influencers and that purchase intent increases by 5.2x! B2C companies experience higher clickthrough rates on weekends while B2B companies see more success on weekdays. In fact, according to Twitter , its users are 2.7x and 7-9 p.m.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

Aberdeen

MARCH 29, 2019

Intent data gives you greater insight into which opportunities have the greatest chance of delivering results. Taking the guesswork out of guest posting and influencer marketing will help you focus your investments to increase clickthrough rates, boost brand awareness, and maximize ROI.

Intent Data 40

Intent Data Intent Top of Funnel Content Marketing 40

Hubspot

SEPTEMBER 21, 2016

The classic use case is when a customer puts a something into a shopping cart, but does not complete a purchase. That action of putting an item into the cart shows clear purchase intent. This approach can work well for B2C companies who wish to target in-store buyers and event attendees. 3 ) Dig into your CRM.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Webbiquity

MARCH 27, 2018

Instagram is the most used social network by B2C social media influencers. Tweets with images receive 18% more clickthroughs, 89% more Likes, and 150% more retweets than text-only tweets. increase in purchase intent when exposed to promotional content from influencers. ( This is primarily true on the B2C side, however.

Stats 242

Stats Twitter Linkedin Planning 242

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Visibility down to the URL level for that traffic.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Hubspot

SEPTEMBER 16, 2013

This is probably most true in cases of consumer products and B2C companies, but can extend into the B2B or nonprofit worlds, as well. And a study by Hipcricket , suggests that 64% of people who have viewed an ad on mobile have made at least one purchase as a result. Some clickthroughs are accidental and others get misattributed.

Marketing Websites 28

Marketing Websites Mobile Advertising Mobile Marketing Clickthrough 28