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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few.

iCrossing 100
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few.

iCrossing 100
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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

How can you create effective online video content on a budget? SES San Jose: Social Media Analysis and Tracking by TopRank Online Marketing Blog Jessica Cameron-Ruud provides detailed notes on this SES panel discussion featuring Todd Parsons of Buzz Logic , Rob Key of Converseon , and Edmund Won from iCrossing.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. More than 1.5