Oktopost
MAY 11, 2022
Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Because let’s face it, we need to run a business around it. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx.
Engagio
AUGUST 16, 2021
In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.
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Mereo
DECEMBER 21, 2023
Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. This inflationary cycle means B2B buyers are getting less for their money. When they did not have that clarity, they froze.
LEADership
NOVEMBER 5, 2013
Optimization then, is the process of refining and strengthening relationships in order to get better business results overall. What steps can you take to optimize social media channels for your B2B company? Social media is first and foremost about relationships. How does this process work?
Metadata
SEPTEMBER 20, 2023
That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. That’s a red flag during normal times, but when leadership teams are cutting marketing budgets , the flag is flying a little higher than usual. Which message resonated the most?
Terminus
NOVEMBER 13, 2019
When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus. It’s safe to say that we’ve been busy. .
Metadata
JANUARY 8, 2024
It’s time to say goodbye to the demand generation metrics you love B2B marketers are creatures of habit, and that includes leaning on the same metrics we’ve used for years to measure the impact of our demand generation strategies. Despite the rise of digital marketing, B2B buyers still trust their peers more than anyone else.
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