B2B Thought Leadership Business CPO Paid Social Agency 
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SEPTEMBER 20, 2023
That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. For example, native ad channels are fairly intuitive and reduce the barrier to entry for paid social advertising.
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JANUARY 8, 2024
It’s time to say goodbye to the demand generation metrics you love B2B marketers are creatures of habit, and that includes leaning on the same metrics we’ve used for years to measure the impact of our demand generation strategies. But according to Liam, those metrics mean jack to everyone at your company who matters.
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