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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Because let’s face it, we need to run a business around it. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx.

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I’m Thinking Of… Account-Based Experience and Beyond With Jon Miller

Engagio

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. Find: Here, you identify the styles of ABM for your business.

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How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. This inflationary cycle means B2B buyers are getting less for their money. When they did not have that clarity, they froze.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. CMO at EuroSpaClub International. Advisory Board Member at The CMO Club.

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