B2B Thought Leadership, Business, CPO and MQL

How the Terminus Fall Release Shines a Light at the Top of the Funnel

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus. It’s safe to say that we’ve been busy. .

Top of Funnel

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

JANUARY 8, 2024

It’s time to say goodbye to the demand generation metrics you love B2B marketers are creatures of habit, and that includes leaning on the same metrics we’ve used for years to measure the impact of our demand generation strategies. Despite the rise of digital marketing, B2B buyers still trust their peers more than anyone else.

Cost per Lead

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools

B2B Marketing Zone

How the Terminus Fall Release Shines a Light at the Top of the Funnel

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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