Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Jifflenow

OCTOBER 14, 2019

These are B2B engagements with qualified prospects or existing customers. Sales and marketing organizations develop programs to increase the number of these B2B engagements. Many enterprises are prioritizing more B2B customer meetings over other metrics to measure results. What are General Meetings?

Enterprise Management 58

Enterprise Management Marketing Management B2B SME 58

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Jifflenow

OCTOBER 14, 2019

B2B meetings involve engagements with qualified prospects or existing customers. Sales and marketing organizations develop programs to increase the number of these B2B engagements. Many enterprises are prioritizing more B2B customer meetings over other metrics to measure results. What are General B2B Meetings?

Enterprise Management 40

Enterprise Management Marketing Management B2B SME 40

Valasys

NOVEMBER 5, 2019

B2B marketing is all about the inbound practices to improve customer experiences (CX) & ultimately provide the customers with apt products or services resonating with their pain-points. Email marketing can do much more than just delivering messages to the inboxes & helping marketers improve their B2B outreach.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

Strategic-IC

APRIL 14, 2023

What started as a new and exciting methodology in the world of B2B has since become one of the hottest topics in the industry: Account-based Marketing. A 12-month sales cycle has many phases, and your measure of success will be different at each stage. Develop a robust strategy and clearly define how you will track progress.

Account Based Marketing 62

Account Based Marketing ABM Advertising Agencies Paid Search Agency 62

The ROI Guy

APRIL 21, 2010

Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. How was such a high ROI and quick payback realized?

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40