Biznology
APRIL 29, 2013
Photo credit: Wikipedia. E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce.
Tony Zambito
JANUARY 30, 2012
Image via Wikipedia. I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. C-Suites are under enormous pressures to get it right the first time with regards to marketing and sales planning.
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Exo B2B
MAY 16, 2018
As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. As Mrs. Viera mentions, B2B companies have a major advantage in having less but sometimes bigger customers. Know your clientele.
Tony Zambito
OCTOBER 4, 2010
Image via Wikipedia. B2B market CEO’s must feel a little like the great explorer’s of our time. Embracing buyer experience strategies and experience design in the B2B world is like discovering a new frontier. Here’s the bad news for B2B CEO’s. Here’s the bad news for B2B CEO’s.
Marketing Insider Group
JUNE 2, 2010
The days of sending a list of contacts to sales is over. To sales, they are a waste of time. In the next post , I will list the actions you can take today to deliver targeted leads to sales. The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process.
Industrial Marketing Today
APRIL 26, 2010
Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”
Industrial Marketing Today
JULY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? I searched Wikipedia for information but couldn’t find an exact definition. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
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