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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100
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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

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Decoding the True Essence of Outbound Marketing

MarketJoy

Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. The Relevance of Outbound Marketing. Written By. Rahul Thakur.

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Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick

Adobe Experience Cloud Blog

Author: Paul Geller One of the biggest challenges that marketers face today is finding a way to rise above the noise. Stop thinking business-to-business or business-to-consumers and realize that your buyers are people just like you. So how can marketers get in the game? NY Times hosted a U.S.

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B2B Marketing: Choosing The Right Promotional Mix

SalesIntel

No matter what your product or service is, you need to market it to potential customers to generate sales. When it comes to B2B marketing, there are many promotional options available, each with its own set of pros and cons. Marketing to B2B: A Quick Overview. So, which one is right for you? Advertising.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers.

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Marketing Automation is Not Marketing Strategy

ViewPoint

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.