markempa
AUGUST 15, 2006
« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.
markempa
SEPTEMBER 4, 2007
I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0
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The ROI Guy
SEPTEMBER 3, 2010
Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.
Televerde
MAY 17, 2018
I noticed that other companies were similarly embracing the Waterfall, focused on customer advocacy or only ideas for a couple of the Demand Units. This year, SiriusDecisions set the lens on nurture: “Ditch the Watering Can: It’s Time to Rethink B-to-B Lead Nurture.”
ViewPoint
OCTOBER 6, 2015
It's about helping sales find and close business in target accounts and about developing valuable customer relationships in those accounts. There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying.
markempa
OCTOBER 28, 2005
MarketingSherpas posted their B-to-B Lead Generation Summit Notes. Heres an interesting tidbit, apparently many of the presenters at the summit were not saying "lead generation" (or even just "marketing"). they were using the term "Demand Generation instead.
Biznology
APRIL 24, 2015
With responsibility for demand generation, Sechrist is mired in database marketing. First, we target the right accounts. In short, Five9 is creating an ideal customer profile, and going out in the market place to find similar accounts, a process known as lookalike modeling.
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