Biznology
MAY 30, 2012
There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. It’s tough to do sustainable marketing on faith.
Biznology
APRIL 2, 2015
Real-time marketing gets real. We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions. Real-time marketing will be real for business marketers, says Russell Kern of the Kern Agency. Look at e-commerce and social media,” he says.
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Biznology
JANUARY 30, 2015
Digital marketers are experimenting with various approaches to the attribution problem, like weighting touches based on stage or role in the buying process, or by the type of touch—attending a two-hour seminar being weighted more heavily than a content download. How should I handle unstructured data, like social media content.
Biznology
AUGUST 6, 2015
But it is adept at watching and taking up the new ideas from consumer marketers that apply to business buying, observes David Myron, editorial director at CRM magazine. One example is experiments with unstructured data, like that from social media, where consumer marketers are making headway.
Biznology
JULY 2, 2015
Business marketers put the marketing database to an enormous variety of uses, among them: Capturing data about customer behavior from all sales and communications channels, including social media. Querying and performing “what-ifs” to stimulate marketing ideas and actions. Modeling and predicting customer behavior.
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