Why Sales Reps Should Be Involved in Lead Nurturing
B2B Marketing Directions
NOVEMBER 8, 2015
The prospective campaign was cancelled, so Howard e-mailed the salesperson, gave her the news, and told her that he would keep her company in mind for the future. He had contacted the company because he thought its technology might be useful for a prospective client campaign. Howard spoke with a salesperson and got pricing information.
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