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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company.

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B2B Lead Generation Blog: Marketing That Reaches Decision Makers In Big Companies

markempa

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. If youre doing marketing or lead generation for a complex sale, youll want to read it. In 2005, 3.5 In 2005, 3.5

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era.

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2011 B2B Marketing Predictions

Online Marketing Institute

So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. Traditional, paper-based direct marketing is an increasing effective tool to reach your audiences. What do you foresee coming?

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B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

Recent research shows that reputation makes a huge difference for B2B companies in the following areas; demand creation, lead generation and overall revenue growth. Recent research shows that reputation makes a huge difference for B2B companies in the following areas; demand creation, lead generation and overall revenue growth.

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B2B Digital Marketing is About Relationships and Trust

B2B Digital Marketer

From his early years of leading street-ball leagues with peers in his Long Island neighborhood to a host of other entrepreneurial pursuits as a young man, this talent to identify the needs of customers and engage them in solutions shaped the contribution he now extends to international business-to-business (B2B) leaders across all industries.

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Linda Ruffenach: How A Personal Relationship Can Make You Stand Out

B2B Digital Marketer

As the former CEO of a $100 million international enterprise, she has been through almost every stage a company can experience from fast growth, rapid decline, to complete transformation. In 2014, she founded two companies, Execuity and Whisky Chicks. Both companies embrace the idea that knowledge and experience breed confidence.