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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Sales & Marketing. --> Bloggers. --> Resources. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. CMS Insights.

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Meeting IRL Makes Social Media More Meaningful

MLT Creative

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan. Cick here to follow this list.

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B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

markempa

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true.

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B2B Social Media Success Formula Mixes Business with Pleasure

MLT Creative

Through social media, I have also connected with thousands of other marketing, PR and creative professionals who share ideas and insights at a pace I could never achieve on my own. When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience.

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A B2B Marketing Idea Takes Flight On Twitter

MLT Creative

MaryFlaherty Massachusetts-based Mary Flaherty provides a creative perspective on B2B marketing, and she’s a talented writer and PR expert. A blogger, B2B marketing consultant and social media pro. I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. TreyPennington.

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B2B Marketing Fast Fixes

WebMarketCentral

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Here are the highlights from the webinar. Measure the right things.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

Recruit multiple bloggers Effective blogs are updated frequently. Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers. Plus, each blogger’s writing style will incorporate keywords in different ways to attract search engines.

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