markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. « Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads?

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

OCTOBER 28, 2005

MarketingSherpas posted their B-to-B Lead Generation Summit Notes. MarketingSherpas posted their B-to-B Lead Generation Summit Notes. « Telemarketing is the top lead generation tactic | Main | Dont Depend on Technology To Fill the Sales/Marketing Chasm » Lead Generation Summit Notes In case you missed it.

Lead Generation 120

Lead Generation Generation B to B Leads 120

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. This is a diverse group of incredibly sharp minds, and whether you’re a B2B or B2C marketer, a PR practitioner, social media beginner or expert, you’ll want to follow them, too. Cick here to follow this list.

Social Media 40

Social Media B to B Media Advertising Agencies 40

markempa

DECEMBER 21, 2006

According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

APRIL 18, 2005

Be sure to let them know about your favorite Marketing, Advertising, and PR blogs. Last year, the B2B Lead Generation Blog (yours truly) received honorable mention for the "Best b-to-b marketing-topic Blog." Be sure to let them know about your favorite Marketing, Advertising, and PR blogs. Anyone can nominate.

Lead Generation 120

Lead Generation B2B Marketing Generation B to B 120

markempa

JUNE 7, 2005

They measured their response - used phone qualification - worked closely with their sales team - sent on only sales ready leads - closed the loop on each lead - increased revenue - cut costs - gave remarkable reports.

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

OCTOBER 31, 2006

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Webbiquity

JUNE 17, 2014

Everything We Thought We Knew About B-to-B Marketing Is Wrong by Forbes. How To Do It Right: Demand Generation by Forbes. .” ” B2B marketers need to become more adept at presenting the professional, social, emotional, and personal value of their products and services.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

markempa

SEPTEMBER 17, 2005

Last night, I stumbled upon Jeremy Porters notes and observations from DMAs B-to-B Conference session entitled, "Sales and Marketing Integration: How To Make It Happen and Why You Cant Afford Not To." Jeremy Porters Blog: B-TO-B CONFERENCE DAY ONE - SALES & MARKETING INTEGRATION.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

markempa

JULY 16, 2007

Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. " I think Kevins points serve as a good reminder for web inquiry management. Ive summarized Kevins three points: Don’t be too Web myopic.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

OCTOBER 19, 2006

They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. A lead isn’t a lead until it’s been qualified. A lead isn’t a lead until it’s been qualified.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

MLT Creative

DECEMBER 2, 2011

December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers. With absolutely no cost to you and no travel required, you'll hear from a host of industry leaders from your desktop.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

markempa

JULY 3, 2006

« The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards | Main | Closed Loop Feedback: The Missing Lead Generation Huddle » Time with Best Selling Author Bryan Eisenberg My good friend, Bryan Eisenberg and I met up while he was on his book tour in Minnesota.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Thought Leadership Generation 120

markempa

JUNE 14, 2005

Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting won in the "B-to-B marketing blogs" category. Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting won in the "B-to-B marketing blogs" category. A big thank you to everyone who voted!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership B to B 120

markempa

MARCH 30, 2005

Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

MLT Creative

SEPTEMBER 27, 2011

Through social media, I have also connected with thousands of other marketing, PR and creative professionals who share ideas and insights at a pace I could never achieve on my own. When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience.

Social Media 40

Social Media Advertising Agencies Media B to B 40

markempa

JUNE 28, 2007

Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.”

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

AUGUST 14, 2006

« New E-Book Offers Great Advice | Main | Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 » Webinar: Lead Generation Strategies for the Complex Sale Join me for a complimentary webinar this Thursday, August 17, 2006 at 1pm EDT.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

MLT Creative

OCTOBER 28, 2010

MaryFlaherty Massachusetts-based Mary Flaherty provides a creative perspective on B2B marketing, and she’s a talented writer and PR expert. I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. She’s a leading expert and author on B2B marketing.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

markempa

JUNE 27, 2006

« Direct mail for the complex sale that really works | Main | The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards » Podcast: Interview on the Cullinane & Green Report I was interviewed by podcasting experts Joe Cullinane and Roger Green on the Cullinane & Green Report.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

markempa

NOVEMBER 18, 2005

Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation. Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation. BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

MLT Creative

DECEMBER 9, 2010

Social moves beyond marketing & PR to customer service (as has already happened in B2C) and importantly to B2B sales! TomPick Tom Pick Making social media, SEO, analytics and PR efforts work together. ardath421 Ardath Albee The next BIG idea to be executed well by B2B marketers is personas.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

markempa

MAY 26, 2005

Im listed in the "B-to-B marketing blogs" section. Im listed in the "B-to-B marketing blogs" section. Be sure to check out the other quality blogs that were nominated by MarketingSherpas 185,000+ Readers, many of them are already on my blogroll. If I merit your vote, please let them know.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

B2B Digital Marketer

SEPTEMBER 29, 2020

And, uh, there, I, I kind of went into PR and marketing a little bit. And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. What are my B to B marketing buddies who tell me their stories? I really liked it. What book did I read last?

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

markempa

AUGUST 16, 2006

« Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 | Main | Article: Why Most B2B Websites Fail To Convert Sales Leads » E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper If you’re reading this, it’s likely that you are a reader of other blogs.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Again, you can download the Top 10 B-to-B Marketing Fast Fixes slides here.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JUNE 18, 2008

However, the coverage does have an element of navel-gazing: "Since the year 2000, B-to-B marketing has undergone dramatic changes—in strategy, budget, measurement, philosophy and tactics.the Internet has certainly been a big part of these changes." Third, SEO and PR/marketing shouldn't work at cross purposes.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

Biznology

SEPTEMBER 25, 2015

I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired. Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. In a reflective mood, he was willing to field some questions about his successes there.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

WebMarketCentral

AUGUST 6, 2007

According to MarketingSherpa , “Unless you are marketing to a community-centric target audience, such as IT professionals, many B-to-B customers/prospects will tune out nontraditional messaging in favor of a direct sales effort.” It's rare to find an individual with both viral and traditional B2B PR skillsets, which is why marketing agencies (such (..)

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

JULY 7, 2008

However, the report authors' advice that "B-to-B videos should employ high-quality, professional techniques to reflect your brand and convey authority" is.not exactly wrong, but too simplistic. Here are a few more nuggets of wisdom mined from the report. This is where the paradox of video quality comes in. There you have it.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

Biznology

JANUARY 6, 2016

With a tip of the hat to Barbara Walters , I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this year. This round-up represents only a small sample of the fresh thinking that drives the upward march of B2B “modern marketing.”

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Heinz Marketing

DECEMBER 2, 2019

Why should a marketing manager in a B to B company prioritize improving templates and consistency of tools and sales documents? And I’m curious as well, relating to that, in a previous role you were managing both content and PR. So to me it’s, they’re kind of one in the same.

Top of Funnel 49

Top of Funnel Marketing Proposals Template Work Management 49

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Tags: B-to-B B2B PR Social Media blogging communities events marketing search ROI. In this chapter, we’ll suggest some approaches. Defining ROI. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Biznology

MARCH 28, 2013

PR, or media relations, to persuade others to write interesting and favorable things about your products, or highlight your expertise and experience. This can be in the form of blogging, downloadable white papers, videos, infographics, and others.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80