Biznology

MAY 28, 2014

A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? Dun & Bradstreet reports regularly on how quickly B2B data degrades. So, what can you do about it?

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

NOVEMBER 5, 2018

I’m always running around saying how much I enjoy B2B marketing , because it’s complex, high ticket, and the results can be really satisfying. There are things about B2B that just tick me off. What’s particularly annoying is that testimonials are one of the most powerful tools in B2B marketing. I’m still B2B’s biggest fan.

B2B Marketing 151

B2B Marketing Peer-to-peer Data Hygiene B2B 151

Biznology

JANUARY 30, 2015

To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology. It’s a never-ending battle.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

FEBRUARY 28, 2014

As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. B2B Marketing Market Research Offline Marketing Slider B-to-B marketing B2B marketing B2B sales customer acquisition Data data hygiene data sources database marketing email marketing prospecting'

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

MAY 22, 2017

Most B2B marketers have customers worldwide. The General Data Protection Regulation is something we cannot ignore. GDPR also specifies various technical elements, like security levels, auditability, cross-border data transfer, and procedures for reporting data breaches.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40